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Progress Photos

The mission of MyFitnessPal is simple: help people lose weight. Though the app is used by over 100 million people the experience of inputing weight provided little feedback about progress or recognize success towards a user’s goal. Introducing photos into this experience helps someone document their weight loss journey and gives a platform to celebrate tell their story.

 This is the first feature to utilize user generated content so our team set out to focus on a photo experience that recognizes success give the ability to share achievements. By getting people to share their progress and success within and outside of the app we saw opportunity for this feature to contribute to two business goals: growth and engagement.

This is the first feature to utilize user generated content so our team set out to focus on a photo experience that recognizes success give the ability to share achievements. By getting people to share their progress and success within and outside of the app we saw opportunity for this feature to contribute to two business goals: growth and engagement.

Capture

Capture

Weight logs are captured in a new screen that combines weight entry and a custom camera. As users' weight loss changes are typically several lbs or kg at a time, the input interaction is optimized for better adjustment to these smaller increments of change.

Recognizing success

Recognizing success

Included in the new flow is a moment of celebration when the user loses 5 or more pounds since the last time they logged weight, or when they have reached a specific percentage of their goal weight.

Review and share

Review and share

Included in the progress page is our Progress Gallery. In the progress page I incorporated a gallery experience for users to see their entries and quickly build before/after photos.

After composing a progress photo, several templates are offered that pull different data points from a users profile to help them build a custom story: weight lost, steps taken, meals logged, login streaks. When a user wants to share a photo, they have the ability to share to numerous social channels as well as comment and post to the newsfeed within the app.

Results

Results

Progress photos was launched for iOS and Android in December 2015, in time for the influx of activity and new users during the new year. On average, users capture 330,000 photos per month across iOS and Android and about 5 million per year.