Several iterations were tested using more aspiration value propositions for the headline on the premium screen. Having a more inspiring message increased conversions on this screen 13%.
By framing the value as cost per month instead of yearly price conversions increased on this screen +106%.
Since our export feature gets a lot of traffic, we included a screen that gives more detail as to what information a user would get when they export their data. By offering this screen instead of taking them directly to the premium screen, conversions increased on this screen +45%.
Premium on desktop
In addition to the tests running in the apps, our premium page on our website was updated to match the current design and was now available to view for logged out users.